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IS SUSTAINABLE FASHION ELITIST?
For years now, we've known we can turn to fast fashion brands to rescue us at the time of a 'new outfit' crisis because let's be honest; it doesn't take a lot of effort to buy a cute dress for $30 and forget about it after one wear. Now that the times are changing, and society at large is looking to take better care... -
FAST FASHION IN THE INSTAGRAM AGE
The consumption of fast fashion is moving faster than ever before with trends being pushed in and out of style in a matter of weeks and even days. Dominant fast fashion brands strategically withdraw their products in less than five weeks from the racks, some add new styles multiple times a week resulting in constant visits by their consumers who are able to add... -
IS FAST FASHION CHANGING FAST ENOUGH?
In 1990 The New York Times declared the term fast fashion and said it would take less than 15 days for a garment to go from a designer's brain to being sold on the racks. This 15-day journey rapidly turned into a billion-dollar industry offering the latest trends at inexplicably discounted prices. The Throw-Away Culture The idea of selling cheap products with a set...